Shopping for jeans and other form-fitting apparel online can be time-consuming and frustrating. It's hard to compare between different styles, and it's hard to know for sure how they will fit. It's a disappointing experience when you have to return an item that doesn't fit quite right.
In this case study I have not only tackled this issue, but found a solution for more efficiency lower costs and less CO2.
Creating an experience in which the customers are happy receiving the item that perfectly fits them guaranteed through a smart and fast booking process.
Reducing shipping and service costs by having no returned items and through that no new re-purchases.
Causing less CO2 emissions by having less package transfers.
To tackle the challenge I first sketched down some kind of mind map for easier structuring of problems, solutions, ideas, challenges etc.
With an idea in mind based on the mind map I created a user flow that showed how a future process
within the store app and/or website could look like.
After that I followed up with a sketching session to create some interface screens based on validated user flows.